– “Open rates for automated messages saw a 76.25% increase year-over-year.
– Automated messages drew a 21.24% click rate, a 15.37% year-over-year lift.
– Promotional campaign (traditional scheduled messages) conversion rates increased 5.37%, an 88% year-over-year increase.
– The conversion rate of automated lifecycle messages increased to 22.39%, a 63% year-over-year lift and a 335% increase over promotional campaigns.”
