“While retail sales have been recovering since the pandemic hit, fashion is still struggling. A September article from Deloitte found general retail sales have been recovering since they dropped 14.3 percent in April. In July, sales increased 1.2 percent to about $391 billion. However, the fashion sector has suffered more than most, with retail sales down about 20 percent in July compared to February.
Since the pandemic began, 47 percent say they’re making ecommerce purchases more than they did previously, according to Cotton’s September 2020 Coronavirus Response Survey.
Deloitte’s State of the Consumer Tracker found worries about health due to the pandemic helped fuel a 33 percent surge in online spending in Q2 compared to 2020’s first quarter.”