AI Shopping Apps Are Booming—But Can They Change the Way We Consume Fashion?

“The difference with AI-enabled smart apps is that users themselves are impacting what’s presented to them. ‘This is really: We think you’ll like this based on the fact that you gave us these 65 signals that allowed us to kind of figure out what your style is and what your price-point is and what type of fit you might like,’ says Boyle. ‘That level of complexity can’t be handled in the backend of a site, it has to be handled more dynamically by the technology.’”

Photographed by Acielle / Style du Monde

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