Online gift card sales to boom for the 2020 holiday season

  • “U.S. retailers sold 114% more digital gift cards in the third quarter of 2020 compared with Q3 2019, according to survey data from 1,182 U.S. stores that use Rise.ai Inc.’s re-engagement software.
  • Plus, the revenue from selling the digital gift cards increased 65% year over year in Q3
  • In September 2020, on average 2.14% of a retailer’s online revenue came from gift card sales compared with 1.77% in September 2019, according to Rise.ai.“

https://www.google.com/amp/s/www.digitalcommerce360.com/2020/11/09/online-gift-card-sales-to-boom-for-the-2020-holiday-season/amp/

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