“According to an analysis of CPG sales by Boston Consulting Group (BCG), ‘online food and beverage sales have spiked to as high as 15% of total retail sales’ during the pandemic, up from 3% of retail sales prior to the pandemic.
According to a recent study by Nielsen, ‘31% of those [cash] constrained global consumers told us they were new to online shopping in CPG, and a whopping third of them were [now] shopping [online] multiple times a week.’”
https://insights.digitalmediasolutions.com/seo/cpg-ecommerce-online-sales