“Retailers must employ a strategy that is differentiated, supported by an agile technology platform that allows them to easily experiment, fail cheap, and measure results accurately.
eMarketer reports that U.S. click-and-collect e-commerce sales are expected to grow to $58.52 billion, up 60.4% from its initial forecast.
Indeed, the ROI on retail AI is expected to reach $340 billion by 2022 — from personalized marketing efforts, dynamic pricing and improved loyalty programs that maximize customer value.”
