Preparing For The Unknown: Black Friday 2020

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  • “Retailers must employ a strategy that is differentiated, supported by an agile technology platform that allows them to easily experiment, fail cheap, and measure results accurately.
  • eMarketer reports that U.S. click-and-collect e-commerce sales are expected to grow to $58.52 billion, up 60.4% from its initial forecast.
  • Indeed, the ROI on retail AI is expected to reach $340 billion by 2022 — from personalized marketing efforts, dynamic pricing and improved loyalty programs that maximize customer value.”

https://www.google.com/amp/s/www.forbes.com/sites/forbestechcouncil/2020/10/22/preparing-for-the-unknown-black-friday-2020/amp/

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