Walmart Joins Livestreaming Trend With TikTok; New ‘Shop Party’ App Debuts

“At a time when the coronavirus has sent record numbers of consumers online instead of to the mall, livestreaming is filling the social vacuum. There’s no better example of the trend’s proliferation than Walmart and TikTok, which on Thursday (Dec. 17) announced a “first of its kind” event scheduled for Friday, Dec. 18 at 8 p.m. EST on the Walmart profile page on TikTok. At that time 10 TikTok creators, including Michael Le (@justmaiko), a dancer with 43 million followers, and other creators will participate in a one hour shoppable variety show, called the ‘Holiday Shop-Along Spectacular.’”

https://www.google.com/amp/s/www.pymnts.com/news/ecommerce/2020/walmart-joins-livestreaming-trend-with-tiktok-new-shop-party-app-debuts/amp/

Leave a Reply