- “The eCommerce major recommends personalized categories based on your previous purchases, onsite searching, and browsing history. Such a level of personalization – despite having scope for improvement – is estimated to increase sales by 10% according to a report.
- Studies show that returning customers account for 40% of eCommerce revenue while being only 8% of the total customers. Another data indicates that a 5% increase in customer retention increases profits by 25%.”
https://www.cxotoday.com/ai/skyrocket-your-year-end-ecommerce-festive-sales-with-ai/