“80% of shoppers are more likely to purchase from a brand that provides personalized experiences. Another common misconception about personalization is that lengthy and intensive preparation is needed before implementation. The fact is, you don’t need a wealth of customer data to begin personalizing the shopping experience on your store, nor should you wait until…
Month: December 2020
Adobe accelerates AI ‘visual recommendations’
“Next week, Adobe is rolling out ‘visual similarity recommendations’ which offer AI-powered product suggestions based on what consumers are considering purchasing. And this on-the-fly use of visual interpretation and recommendation is just the start.” https://www.thedrum.com/news/2020/12/02/adobe-accelerates-ai-visual-recommendations
Cyber Monday Rings Up $10.8 Billion In Record Sales
“Amazon sellers had record-breaking $4.8 billion in worldwide sales Black Friday through Cyber Monday, a 60 percent increase over 2019 sales for the same period. Sales on Cyber Monday increased 15.1 percent year over year, based on analysis from 80 of the leading 100 eCommerce merchants in the U.S., according to Adobe. The figures fell…