“Erik is confident that AI is undoubtedly one of the biggest enablers of change in the financial services industry. In the last few years, this technology has made incredible progress and is now helping banks globally save on costs while changing the way they interact with their customers. From enabling frictionless onboarding to preventing payment fraud, the uses of AI in banking are far-reaching. However, its capacity to deliver a robust personalization strategy is the real game-changer in the industry. By integrating AI, financial institutions can turn every interaction with their customers into a guided and meaningful conversation, translating complex data into relevant customer insights in real-time. This sort of interaction not only results in happy customers but also impacts directly on banks’ core business and bolsters return on investment.
Thus, AI helps banks know, assist, and monetize their customers from end-to-end by providing smart product recommendations targeted to those who need them most.”
Erik Brieva – CEO, Strands