“To bring the late Lombardi to life, the creators of the Super Bowl ad had a voice actor in Brooklyn record their script’s audio.
They then used AI software to make it perfectly match Lombardi’s tone and range.
For the visuals, they combined existing film of the coach with newly recorded footage of Topekan realtor/actor Russ Hutchison.
That’s when “Charlatan” came off the bench.
Charlatan is Digital Domain’s proprietary face-swapping AI, which can blend the performances of two actors without the use of time-consuming motion capture tech.”