Here’s How an AI Would Rewrite USA Today Ad Meter’s Top-Rated Super Bowl Spots of All Time

  • “In Adweek’s ongoing experimentation with our Super Bowl Bot—an AI that taps sophisticated language-generation tech to create Super Bowl ad concepts—we wanted to see how the machine learning system would approach some classic ads that have won the hearts of audiences over the years.
  • The Super Bowl Bot is powered by a version of a system called GPT-3, a revolutionary language generation model developed by research group OpenAI. GPT-3 is trained on nearly a trillion words pulled from all across the internet—a process that cost the organization about $12 million to complete.
  • Be sure to keep an eye on Adweek’s Super Bowl Bot through Sunday night’s game, as we’ve got more fun and informative experiments in store. Be sure to follow the bot at @SuperBowlBot on Twitter.”

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