Young people have a popular pandemic pastime: Filling, then abandoning, e-commerce shopping carts

Dinendra Haria | SOPA Images | LightRocket | Getty Images

“Last June, Jordan Elkind, who, at the time, served as the VP of retail insights for customer data and identity platform Amperity, told Today that data from the onset of the pandemic showed a 94.4% cart abandonment rate, compared to 85.1% in the comparable period last year. That would equate to billions of dollars in forgone e-commerce revenue, he said.”

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