Snapcommerce raises $85M for AI-powered ecommerce messaging
“According to data from IBM’s U.S. Retail Index, business closures and shelter-in-place orders accelerated the shift to digital shopping by five years, with online shopping projected to grow nearly 20% in 2020. Based on the survey data from BMC and Mercatus, ecommerce grocery orders alone totaled $5.9 billion, up 3.6% from $5.7 billion in August.
For businesses, Snapcommerce generates personalized deal recommendations unique to each customer. For customers, the service delivers messages that spotlight products at tailored prices.”