Look out, Amazon. Asia-based companies like Coupang are leading the next e-commerce revolution

[Source photo: Bonnielou2013/Wikimedia Commons; Evgeny Ostroushko/iStock]]

“I expect we’ll see more e-commerce companies integrating with social media platforms to make it easier for small merchants to sell their wares without having to build a website or digital storefront. A great example close to home is a new feature from Shopify that adds shopping functions to Facebook and Instagram pages. Look for future marriages of e-commerce tools with social platforms such as Facebook and Bytedance’s TikTok. The upshot is a future in which every social post becomes an opportunity to make a sale. It’s not e-commerce, it’s ‘AllCommerce.’”


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