All AI-driven CRM platforms are not created equal

  • “Salesforce Research’s Sixth Annual State of Marketing Report found that 40% of B2B marketing leaders (manager level or higher) and 38% of B2C marketing leaders planned to increase their use of AI in 2020.
  • Gartner’s latest market estimates and forecasts peg the worldwide CRM market at $56.5 billion in 2019, placing it as the largest segment of the enterprise software market, at 11.7% of global software revenue. Software rating site G2 Crowd lists 14 different types of AI-based CRM applications.”

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