Tiger Global leads $100 million investment in Indian social commerce DealShare

“The startup began as an e-commerce platform on WhatsApp, where it offered hundreds of products to consumers. It didn’t take long before a major consumer spending pattern was visible, Rao said. People were only interested in buying items that were selling at discounted rates, said Rao.
Consumers wanted products that were relevant to them and they wanted to buy these items at a price that instilled the most value for their bucks, said Rao. ‘We focused on locally produced items instead of national brands. Even today, 80% to 90% of items we sell are locally produced,’ he said.”