A Kellogg marketing professor explains how to use AI and analytics to grow your business

  • “The first step to success, he said, falls to leaders, who must develop a working knowledge of data science.
  • ‘You would never be caught dead saying I don’t know anything about finance, but I’ve got this really smart CFO that knows everything about finance,’ said Anderson. The same should also be true of data science. ‘You can’t make the right investment decisions until you know a little more about the science.’
  • if you go back and ask yourself, ‘Do we have a well-established process for doing AI and analytics in the company?,’ the answer most places is no,” said Anderson.”


Eric Anderson

Professor – Northwestern

Kellogg School of Management

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