6 Ways Digital Is Transforming the Customer Journey In Banking

  • “According to McKinsey, the industry ‘vaulted five years forward in consumer and business digital adoption,’ in just eight weeks. Accenture notes that the adoption of mobile banking increased among first-time users in 2020.
  • The unprecedented need for contactless payments has led to the rise in e-wallets or digital wallets. PYMNTS research reported a 59% increase in Apple Pay across the U.S. Leading the change in India is the Unified Payments Interface (UPI) systems providing seamless mobile wallets and digital payment apps.”

https://thefinancialbrand.com/110823/digital-banking-customer-journey-experience-ai/

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