Google fuels online shopping with Lens, AI, and Shopify

“As part of its I/O 2021 keynote today, Google talked about online shopping and the ways it is boosting this experience for both merchants and shoppers. Among other things, the company introduced its Shopping Graph, a dataset ‘enhanced’ using artificial intelligence to monitor a variety of constantly changing parameters, ensuring shoppers can find products they’re looking for in real-time.”

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