Virtual Try-On Is More Than A Pandemic Trend – And These Brands Are Reaping The Rewards

“Partnering with fashion giants like Farfetch and Prada to start, Snap’s new machine learning technology will utilize ‘3D Body Mesh’ to replicate real-life fits as Snapchatters try virtual clothes on via the camera, implementing voice-enabled controls to let the app know they’re looking to browse and try on in AR.
‘70% of consumers feel that finding clothes online that fit is really difficult, and returns are a $550 billion problem for businesses,’
‘Personalization is so important — how do we make this personal to you, to your face, to your body, to your room—and that’s where try-on and features like fit recommendations with Fit Analytics really come into play,’ Arguelles adds.”