Young Brazilians prefer AI over humans for e-commerce advice

  • “80% of Brazilian consumers buying goods or services online would accept recommendations from an AI-driven system to support their decision making, while 20% are happy to fully delegate the choice to the platform.
  • When it comes to Brazilians who frequently shop online, the percentage of those who would delegate the choice to an AI robot rises to 32%
  • 19% of the Brazilian e-commerce users polled said that there is more effort involved in interacting with human advisors”

Leave a Reply