- “Artificial intelligence is sweeping through the eCommerce sector. In fact, marketers report that there’s been a 186% increase in AI adoption since 2018.
- 79% of organizations say that marketing and sales AI has increased revenue for their companies.
- Artificial intelligence also helps eCommerce companies to offer better customer service. For example, 51% of marketers are using social listening to get quickfire information about the conversations that influence their target audiences.
- For example, 15% of companies are using AI to optimize yield, energy, or throughput in manufacturing, while 12% are using it for predictive maintenance.
- Here are some of the most influential ways that AI has transformed eCommerce in recent years.
- Sentiment analysis
- Multi-channel personalization
- Customer service chatbots
- Dynamic pricing
- Retargeting adverts
- Assembly line optimization
- Risk management”
