“Hackland explains to VentureBeat how Williams F1 is looking to exploit data to make further advances up the grid and how emerging technologies, such as artificial intelligence (AI) and quantum computing, might help in that process.
But what we’ve realized is trying to create data lakes just hasn’t worked. It hasn’t given us the actual intelligence that we wanted, so we often refer to data puddles. It’s much better to have many of these puddles that are well-structured and the data is well understood. And then, through a middleware layer, we can get to the graphical user interfaces.”