- “The biggest challenge implementing artificial intelligence is moving from concept to scale. A new report from Deloitte finds that in consumer-related businesses, the challenge is especially difficult because many have large legacy data and analytics platforms, and decentralized data and analytics operations.
- In the past, marketing systems could only make decisions based on a fixed set of assumptions and narrowly defined inputs and outputs,” according to the report. Although such systems can provide useful insights on a macro level, they are often difficult to scale and largely lack the ability to look at audience specifics, the report said. ‘However, thanks to AI, marketers now have the opportunity to analyze consumer mannerisms on a much more detailed level,’ the report said.”