- “When asked to select their preference between a digital banking app that understands their needs and shares relevant offers versus one that respects their privacy and does not push offers, nearly three quarters (73%) of consumers in an Alkami study gravitated toward the former.
- Only 35% of consumers are satisfied with their online or mobile banking app’s track record in providing helpful offers. Less than 40% are satisfied with their financial institution’s understanding of their financial needs, situation or goals.”
https://thefinancialbrand.com/121796/machine-driven-marketing-the-future-of-ethical-ai-and-digital-banking/
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