Salesforce launches marketing personalization and automation features

  • “Salesforce this week announced new Marketing Cloud features designed to help companies build deeper relationships with their customers.
  • Thirty-eight percent of brands risk losing customers because of poor marketing personalization efforts, according to a study by Gartner.
  • One of the new features, Einstein Engagement Scoring in Salesforce CDP, aims to boost engagement and conversion rates as well as satisfaction across customer experiences.
  • Also among the Marketing Cloud upgrades is Einstein Content Designer, an AI-powered feature that automatically creates marketing content and optimizes it for segments of customers.
  • Another feature announced this week, Digital Process Automation, offers drag-and-drop tools to simplify the building and deployment of branded, automated customer experiences.
  • A recent MuleSoft survey found that 77% of IT and business decision makers have already implemented or are in the process of implementing automation solutions to increase productivity.
  • As of July 2021, there’s been a 41% increase in the number of low-code automated workflows executed across Salesforce products, and Salesforce customers automate an average of 38.2 billion processes and complete 116 billion Einstein AI predictions each day.”

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