“The successful deployment of ML/AI tools can be a true differentiator for financial services companies. This technology allows our industry to both improve and automate back-office processes and engineer more targeted engagement with our customers. In short, it can lower operating costs, enhance cross sell and increase customer acquisition. However, a successful ML/AI strategy requires a thoughtful strategy and clean data. AI is the next phase of technology competition in the financial services industry, and it is paramount that traditional financial services companies, fintechs and the technology companies that support them are focused on developing an AI strategy to compete in the evolving landscape.”