Report: 50% of execs report improving customer data management is top CX priority

• “Companies are struggling to provide a consistent and holistic omnichannel experience for their customers while blending remote and in-person work.
• As many as 50% of respondents intend to improve management of customer data as their top CX priority over the next 12 months because they recognize that creating the immersive, personalized, and compelling experiences customers now expect”

Read the full report by Forrester

https://www.google.com/amp/s/venturebeat.com/2021/10/24/report-50-of-execs-report-improving-customer-data-management-is-top-cx-priority/amp/