“Airtable was co-founded by Howie Liu, who sold his other start-up — enterprise software company Etacts — to Salesforce in 2011. As Airtable’s CEO, Liu’s mission is to make the complex world of software more user friendly. Up until companies like Airtable started creating low-code and no-code software, it wasn’t really accessible to most people. Now with no coding background required, workers can build apps and workflows.
The fast-growing code-for-everyone-else approach allows professionals who aren’t fluent in coding languages such as Java or Python, and don’t have their desk buried deep within the stack, to play a part in rethinking and remaking the consumer and client digital experience.”