“Levi Strauss & Co.’s Chief Strategy and AI Officer Katia Walsh on Friday (Dec. 17) noted that its Google Cloud-based data collection portal, which uses artificial intelligence (AI) and includes inventory and sales information, has transformed the entire company, The Wall Street Journal reports.
In addition to its eCommerce site, Levi’s has its products in about 50,000 retail stores in more than 110 countries. The company uses the collected data and machine learning to help with pricing and shipping, as well as choosing the best locations to send shipments.
‘AI is playing a significant role,’ Walsh told WSJ. The application of AI to pricing ‘enabled us to not discount as broadly and deeply as has been the practice in the past.’”