McDonald’s just sold another tech company, but will continue its AI and data experiments

  • “The company announced Wednesday it has sold another tech company it only just bought in 2019 — targeted digital kiosk company Dynamic Yield.
  • Mastercard is the new owner of Dynamic Yield, and the technology could be a good fit for the credit card provider. Mastercard has monetized the massive amounts of purchase transaction data flowing through its system for years by selling consumer data products and ad targeting services.”

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