- “When Todd Lindemann joined Redwood Credit Union about a decade ago, the institution did not have a good handle on its data. Like many banks and credit unions, data was trapped in silos and data governance was iffy.
- ‘We knew we were terrible with data, but we knew what we wanted to accomplish…We knew that the only way we could anticipate member needs was with data coupled with member feedback.’
- So, the credit union, with total assets of $7.2 billion, took its first small step: building a data dictionary. Lots of small, measured steps later, Redwood has an enviable ability to engage one-on-one with its members as well as predict what they need — maybe even before they realize it.”