– “In the process of becoming “AI first” in vision and execution, banks are also getting more empathetic toward customers, getting to know them better, feeling their pain and delivering solutions that can make their lives better and easier. This calls for personalized, contextual banking experiences.
– Contextual banking is a banking experience that takes into account the intent, the situation, the language, the habits, the urgency and the legitimacy (regulatory constraints) behind each transaction.”
Read more at: https://www.cxotoday.com/ai/ai-led-contextual-banking-will-lead-to-higher-customer-centricity/