McDonald’s just admitted a surprising reason why it can’t satisfy customers

“Customers now want a simpler, more focused menu. Perhaps they’re tired of thinking too much, which would be understandable. Moreover, in uncertain times, the familiar becomes the necessary.

Yet younger customers want something more exciting. Because that’s what it says on the Being Young membership card.

Moreover, personalization has become a considerable need, want and habit among many customers in many spheres.”

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