How digital banking can be better for customers

– “Digital banking is not necessarily better banking. What matters most is meeting the customer’s needs in any given interaction.

– Hersch believes that banks are lagging fintechs when it comes to customer experience, and as a result customer loyalty may be shifting toward nonbanks.

– Her best advice is to first focus on making their banking experiences consistent, regardless of platform or channel used.”

https://www.bai.org/banking-strategies/article-detail/how-digital-banking-can-be-better-for-customers/

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