“With analytics powered by artificial intelligence, financial institutions have the capability to understand client cash flow behavior and help consumers anticipate potential balance issues. By utilizing these advanced solutions at their disposal, banks and credit unions can foster greater trust and satisfaction among consumers, in turn delivering a boost to their bottom line in the long run and ultimately making the appetite for overdraft fees a thing of the past.
Some current examples:
– Huntington Bank has implemented a potential low-balance insight as part of its Heads Up program, intended to look out for customers.
– Ally Bank has integrated potential low-balance insights into its revamped digital experience, consistent with its brand of being their customers’ “Ally.”
– Wells Fargo has implemented a low-balance insight warning for its checking customers under its Predictive Banking label.”