“There is not enough information on how AI supports advertising — just that it does, Google CEO Sundar Pichai told investors and analysts during Alphabet’s Q4 2021 and year-end earnings call. He said extensive AI investments continue to help the company lead in Search quality, as well as powering innovations beyond Search.
The top benefits include driving online sales, providing relevant information at the perfect time through the perfect channel; build brand recognition; generate create content; and drive, measure and qualify leads. Only 2.8% did not find a benefit.
When asked in which ways do survey participants use AI to improve customer satisfaction, 77.5% said through email personalization, 64% through AI chatbots, 60.7% through product recommendation, 46.1% through personalized ad targeting, 43.8% through dynamic pricing, and 37.1% through better identification of customer segment analysis.
The five most significant ways that companies have experimented with AI include facial and voice recognition, 44.2%; personalization, 43%; NPL to generate content, 41.2%; improve customer segmentation and generate real-time offers, 35.3%; and promotions, 27.9%.”