“For most brands and agencies, pulling together one Super Bowl ad can be a Herculean task, sometimes taking many months and involving every person within an agency to produce a brand’s most visible marketing moment of the year. Wieden+Kennedy didn’t just execute one ad this year. It’s dropping six in-game national spots—the same as last…
Month: February 2022
Amazon’s New AI Tool Will Launch for the Super Bowl, But It Could Change Much More Than Football
“The NFL is unveiling a new measure of quarterbacks’ performances within a given game. Called the Passing Score, the metric uses Amazon Web Services’ A.I. to assess a quarterback’s execution on each play. At the end of the game, the player is graded on a scale of 50 to 99. Priya Ponnapalli, senior manager and…
Burrow vs Stafford: AWS Next Gen Stats lays out the case for each Super Bowl quarterback
“This week, the NFL and Amazon Web Services (AWS) released tons of statistics through Next Gen Stats (NGS) to show how each team made it to the championship game. One of their newest statistics — called ‘Passing Score’ — turned out to be one of the most accurate predictors of success this season. ‘Instead of…
Andrew Ng: Unbiggen AI
“In many industries where giant data sets simply don’t exist, I think the focus has to shift from big data to good data. Having 50 thoughtfully engineered examples can be sufficient to explain to the neural network what you want it to learn. The only way out of this dilemma is to build tools that…
Bringing Data Science into the Organization
“A BI and analytics survey indicated that 94% of the survey participants reported “data and analytics” as important factors for the digital transformation of their businesses. A Deloitte survey indicates that 63% of executives of large organizations feel that their organizations lack a data-centric infrastructure, and very often, business teams have little connection with Data…