5 Pivotal Marketing Trends in Banking for 2022

“One example is applying AI to customer service, to offer customers a more personalized and helpful experience. By seamlessly integrating AI within customer service, while still offering in-person services, financial institutions can better satisfy customers and resolve customer issues much more quickly, according to financial marketing agency The Dubs.

This can mean using AI to make front-end customer interactions run smoother, such as enabling a teller or call center rep with all the customer’s relevant info before the conversation begins.

“Not only can AI be useful for the customer service sector, but it can also be utilized to help optimize customer acquisition channels, better protect clients’ data, and improve operational efficiency within your organization,” the agency notes.

AI can also be used to help drive more targeted advertising. In a world where consumers are engulfed by digital ads, this can be a real differentiator.”


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