- “Amazon.com today showcased the multiple ways in which artificial intelligence-based machine learning and computer vision algorithms are being combined with synthetic data to improve key retail automation technologies such as Just Walk Out, Amazon One and Amazon Dash Cart.
- AI also helps to provide better customer recommendations. For instance, shoppers at Amazon Style, the company’s physical apparel store, will be treated to a diverse list of recommended items based on the products they scan as they peruse the shop floor.
- None of this would be possible without the use of synthetic data, though. As Kumar explained, Amazon was challenged by the lack of diverse training data needed to train these algorithms. To compensate, Amazon’s researchers set about building massive sets of synthetic, or machine-generated photorealistic data, that could be used to perfect its algorithms.”