Snap CEO endorses Elon Musk’s “super app” strategy

  • “Snap Inc. co-founder and CEO Evan Spiegel on Monday endorsed Elon Musk’s plans to turn Twitter into a ‘super app,’ or an app that provides multiple services in one mobile interface, citing Snapchat’s own ambitions in that arena.
  • While some tech companies build or acquire separate apps for different services across their portfolio, like Meta or Google, Spiegel said, “’We see the power in diversifying engagement across our service.’
  • ‘When you’ve diversified engagement across a wide variety of products in the same application, that can really strengthen your business,’ he said.”

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