“By creating material and visuals that it anticipates will be well-received by its target, AI is becoming more and more capable of handling the entire content development process itself. In addition, personalization offers individual clients material uniquely tailored to them. It does this by using data and reference points that AI “understands” are important to them. Understandably, personalization is a big buzzword in this industry.”
https://readwrite.com/artificial-intelligence-digital-marketing/