AI-powered personalization: The key to unlocking ecommerce growth

  • “Forty percent of customers prefer targeted ads aligned to what they are looking for to make the buying process easier. This could be why behaviorally targeted ads are twice as effective as non-targeted ads. AI helps marketers run more targeted brand campaigns, which eventually helps them decrease their marketing spend and increase their revenue.
  • A shoe retailer from London experienced an 8.6% increase in add-to-cart rate after serving personalized recommendations that appeared when a customer added one item to their cart.
  • The modern customer is spoiled. Seventy-five percent of customers expect to be taken care of within five minutes.”

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