Immersive technologies are shaping the future of e-commerce right now

  • “Consumers want to be able to create something unique that fits their needs; 47% would pay extra for a product if they could customize or personalize it using immersive technologies.
  • 42% want to use immersive tech to assess product features and experience products before purchase
  • Conversion rates can increase by 94% for products supported by AR try-on technology, with a 5% reduction in the rate of returns.”

https://www.thedrum.com/opinion/2022/09/20/immersive-technologies-are-shaping-the-future-e-commerce-right-now

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