“Eglin served a digital ad in its online and mobile channels only to current members with the highest propensity to need an auto loan, says Rocky Magee, senior vice president of information systems for the $2.9 billion-asset credit union in Niceville, Fla.
Data modeling by an AI tool called Predictive Campaigns from the digital marketing firm DeepTarget helped Eglin suss out which of its 123,000 credit union members to target, based on such factors as which ones had recently visited an auto sales site.
Within the first 26 days of the campaign’s Sept. 1 launch, the ads had accumulated more than 26,000 unique impressions and 279 unique clicks, results that the Eglin staff deemed ‘amazing.’”