Walmart, Gucci And Coke Are Getting Meta, And The Sales Are Real!

“The revenue opportunities of the metaverse, just through e-commerce, could reach $2.6 trillion by 2030, McKinsey estimated in a June 2022 report.
Walmart in 2021 purchased the virtual fitting room Zeekit, and in 2022 rolled the technology out to the Walmart app and Walmart.com, as “Be Your Own Model.” With it, users can dress upload images of themselves to see how clothing items might look. The tool is expected to make it easier for customers to hit that “buy” button.
The metaverse is borderless, so retailers and brands can build not just virtual boutiques, but global communities. Take Nike’s Nikeland on Roblox, which in its first five months attracted 6.7 million people from 224 countries, The Drum reported. In these communities, visitors can swap style tips, share reviews and take part in company missions, such as charities.”