5 trends that are set to transform your 2023 digital strategy

“Marketers can look to leverage new approaches to customer loyalty, like personalization and user-generated content (UGC), to keep customers engaged. For example, a hashtag can encourage users to participate in a UGC campaign, making customers feel as if they are part of a wider community. Customers may be enticed to participate by seeing their images or stories on the company’s page, or they may be motivated to participate if marketers provide an incentive.
As of November 2022, 60.28% of all web traffic came through mobile phones. Brands must consider designing sites mobile-first, or risk falling behind their competition.
68% of consumers say they are more likely to be loyal to a brand if they share the same values; nearly 70% now consider sustainability when purchasing products or services.
Gaining trust, being authentic and building brand awareness can help to retain customer loyalty. A true connection with the consumer is what creates longevity. Less is more with consumers.”