- “Marketers can look to leverage new approaches to customer loyalty, like personalization and user-generated content (UGC), to keep customers engaged. For example, a hashtag can encourage users to participate in a UGC campaign, making customers feel as if they are part of a wider community. Customers may be enticed to participate by seeing their images or stories on the company’s page, or they may be motivated to participate if marketers provide an incentive.
- As of November 2022, 60.28% of all web traffic came through mobile phones. Brands must consider designing sites mobile-first, or risk falling behind their competition.
- 68% of consumers say they are more likely to be loyal to a brand if they share the same values; nearly 70% now consider sustainability when purchasing products or services.
- Gaining trust, being authentic and building brand awareness can help to retain customer loyalty. A true connection with the consumer is what creates longevity. Less is more with consumers.”