- “Since the AI-powered insights have been featured on the digibank app, we have seen sustained growth in customer engagement, with 56% repeat usage of the feature month-on-month.
- According to our findings, the engaged customer has shown a 17% higher product take-up rate.
- We have generated over 25.3M Insights since the launch for our 0.7M customers, with an engagement rate of 70%.”
https://cio.economictimes.indiatimes.com/amp/news/next-gen-technologies/ai-backed-cognitive-banking-makes-personal-finance-quick-easy-and-fun-prashant-joshi-dbs-bank-india/97633813
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