- “There was a momentous gathering at Apple Inc. last week, with the company’s roughly 100 highest-ranking executives descending on the Steve Jobs Theater in Cupertino, California. The group, known as the Top 100, was there to see Apple’s most important new product in years: its mixed-reality headset.
- When subsequent headset models arrive, Apple executives expect consumer interest to grow. The company is preparing a version that will cost half as much, as well as a successor to the first model with far better performance. Those should hit within two years of the initial headset. Again, the watch followed a similar path. A range of high- and low-end models, as well as features like GPS and LTE wireless service, helped make the Apple device the de facto smartwatch.”